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The internet has evolved over the last 10+ years. From the beginning until recently, the focus has been centred around web sites that are essentially on line brochures.

Advancements in web technologies like Flash, JavaScript, Video, Audio, Ecommerce and on line database driven web sites have provided tools to create more advanced on line brochures.

Having a quality on line brochure is very important, but today's business web sites need to have business solutions that produce quality results by using professional internet tools. Specific results should include the ability to: measure web advertising effectiveness, offer live support, automate delivery of targeted product and service information to your customers and dynamically generate content that can help your business thrive with the major search engines.

As the technology on the web continues to become more advanced, keeping pace can be challenging. Our services are flexible and can be added to your current web site as add on modules. We also offer complete service packages to handle day to day tasks like email marketing and web site maintenance.

Our internet solutions utilize open source internet technology and are fully scalable.

 

Tracking Visitors / Search Engines


Tracking Visitors

We can help evaluate advertising opportunities on the internet and put in place technology that will monitor and specifically define where your internet traffic is coming from. Our advanced tracking system (MarketTracker) shows all incoming sources of web site visits including: pay per click, banners, direct access, search engines, link referrals and more. Armed with this information you can make intelligent decisions with regard to where you should be putting your advertising on line.

Search Engines

To successfully rank in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign.

After keyword research, writing search-engine-friendly copy is the very next step in the optimization campaign. For non-competitive keyword phrases, the writing on the page alone can make a big difference in your web site results.

We can assist in writing keyword-rich marketing copy from scratch or simply changing the keyword focus of your existing copy. Through our years of copywriting with keywords in mind and our own editing of keyword-rich copy, we continue to develop new ways for our customers to get an edge with technology.

Internet Development Partner

Finding an internet development partner today is about more than the cost of hosting, or the cost of the website design. You are creating a partnership with a company that will help you achieve your internet goals now and down the road. The old expression - "You Get What You Pay For" - still holds true today.


Web Advice 101...  

The internet never sleeps. Technology advances at a very quick rate. When a web site is built it is important that it have its next upgrade in mind. Web sites today can be designed in a modular fashion so you can move forward down the road without having to re-invent the wheel. Your company should be developing its on line database - making sure it is well protected - and continuing to find efficient ways for your web site to communicate with your customers.

Web Advice 101...  

Caveat Emptor (let the buyer beware) Spam emails and other internet promotions that promise high visitor traffic to your web site for one low fee are a waste of money. Building quality visitor traffic takes time. Experts today argue that it is not necessarily the quantity of the visits, but the quality of the visits that is important. Quality content rules the web.

Web Advice 101...  

SEO - Search Engine Optimization is an important part of your web site. Creative writing, keywords, incoming links, paid click programs and blogs are all proven techniques to get results. Web site construction has a big impact on SEO.

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